The end result of many years' operation should be a big deal! The plans that show "how you get there from here" are the growth models for the different legs of the tetrahedron.
by Eric Armstrong
A sequence of technologies that build on each other where, ideally, each technology targets the "saddle point" between the crossing curves of potential market and potential competition. The technologies may represent offshoots from the basic technology, or refinements of it. (In general, refinements are better. They take fewer additional resources for marketing, support, etc.)
What kinds of marketing you'll be doing out of the box, and what you'll be doing in 5 years. How many people in the sales force, how much advertising, how big a public relations effort. How much outsourced and how much done in house.
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